Staying current on advertising and marketing is like surfing on a lava flow–if you don’t stay up, you’re done. I… Read more Why Shareworthy?
Tag: Blogging
We Live Amidst An Unprecedented Tsunami of Digital Information…Assuming You Consider Instagram Snaps of Pancakes “Information”
I saw an item on HuffPost last night that credited IBM for noting that humanity generates over 2.5 quintillion bytes of… Read more We Live Amidst An Unprecedented Tsunami of Digital Information…Assuming You Consider Instagram Snaps of Pancakes “Information”
Billy Idol Got It Right: With This, and Essentially Every Blog Post, I Am Dancing With Myself
Check out this infographic, swiped from those innovative wags over at mbaonline.com. It simply serves up widely-available data about our… Read more Billy Idol Got It Right: With This, and Essentially Every Blog Post, I Am Dancing With Myself
Powering Down…
People blog for all sorts of reasons; the discipline of daily writing, the joy of self expression, the fleeting sensation… Read more Powering Down…
Parenting, Mirroring, and Passing on Geeky Tendencies to Children
When I was a kid, the anti-smoking PSA “Like Father, Like Son” seemed to run constantly. A Dad and his… Read more Parenting, Mirroring, and Passing on Geeky Tendencies to Children
Yes, Brands Are Opinions, Even the Element 79 Brand
In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked. When those negative opinions are unfounded or severely… Read more Yes, Brands Are Opinions, Even the Element 79 Brand
Spammed-A-Lot: Imagining a Life Without Akismet
When I first started blogging a year ago, I noticed this little switch on WordPress that activated something called Akismet.… Read more Spammed-A-Lot: Imagining a Life Without Akismet
The Challenge for Marketers Regarding Social Networks: Embracing the Narcissism
Back in the mid-70’s, I used to ride the bus to junior high with a kid called “Tiger” Jackson. Actually,… Read more The Challenge for Marketers Regarding Social Networks: Embracing the Narcissism
Opinion’s Omnipresence Renders Traditional Conceits Like “Brand Truth” and “Consumer Truth” Irrelevant
The HSBC ‘Points of View’ Campaign For the past four years, HSBC has run a provocative poster campaign from JWT.… Read more Opinion’s Omnipresence Renders Traditional Conceits Like “Brand Truth” and “Consumer Truth” Irrelevant
Why I’m Re-Reading Robert McKee’s “Story”
Yep, for the moment I’m setting aside Groundswell and Buyology for all 480 pages of Story, a ten year old, way… Read more Why I’m Re-Reading Robert McKee’s “Story”