I’m an unabashed fan of films that feature people being nice to people. When all of Bedford Falls shows up… Read more Score One for MassMutual vs. Russian Trollbots
Tag: Authenticity
Brands and “Authenticity”: When the Hackneyed Becomes Crucial
If you read a strategic brief at any point over the past five years, you read the word “authentic.” Whether… Read more Brands and “Authenticity”: When the Hackneyed Becomes Crucial
Brand Communities, Recommendation, and Going To School On The Other Guy’s Putt
If two golfers reach the green around the same time, neither wants to putt first. That’s because it’s always instructive… Read more Brand Communities, Recommendation, and Going To School On The Other Guy’s Putt
Flawed Characters, Authentic Brands and Tom Waits’ Perfectly Imperfect Voice
Tom Waits, Bruce Springsteen, Neil Young: most reasonable people would accept the argument that the three of them together don’t… Read more Flawed Characters, Authentic Brands and Tom Waits’ Perfectly Imperfect Voice
Why Let The Truth Spoil a Good Story?
A Toast To Ireland’s Finest, With Ireland’s Finest… We value authenticity these days. So we accept less flattering lighting… Read more Why Let The Truth Spoil a Good Story?