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The Next Thinc.

Incorporating new thinking into brand communication

Tag: ATT

#NotHelpful

Posted on April 19, 2017April 19, 2017 by Dennis Ryan

No AT&T, This Is NOT Customer Service. Let’s call it what it really is: passive-aggressive badgering. We don’t need this… Read more #NotHelpful

Set The Wayback Machine For 1993 TV Advertising…

Posted on January 4, 2011 by Dennis Ryan

And check out this campaign.  Clearly influenced by the interior visuals of Ridley Scott’s Blade Runner, this work from AT&T rather… Read more Set The Wayback Machine For 1993 TV Advertising…

Twitter, Pastor Terry Jones & An International Firestorm In Less than 140 Characters

Posted on September 14, 2010March 18, 2021 by Dennis Ryan

Nothing brings home the raw immediacy of social media as powerfully as the ascendancy of an inconsequential Gainesville, Florida pastor… Read more Twitter, Pastor Terry Jones & An International Firestorm In Less than 140 Characters

While You Watch The SuperBowl This Weekend, Most Advertisers Will Watch “The Big Game”

Posted on February 5, 2010 by Dennis Ryan

Google “The Big Game” and you’ll discover a long list of advertisers using that phrase as a free way to… Read more While You Watch The SuperBowl This Weekend, Most Advertisers Will Watch “The Big Game”

The Cost of Format Change

Posted on August 20, 2009 by Dennis Ryan

Remember learning that the spaceships on the first Boston album were actually intergalactic guitars?  Did you ever spend hours staring at Shusei… Read more The Cost of Format Change

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Strawberries

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