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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Amazon

The Wheel, Penicillin, the iPhone…and Now the Hutzler 571B Banana Slicer

Posted on January 15, 2013 by Dennis Ryan

Welcome to the online world of sarcasm-gone-wild. Surf here on Amazon to find the Hutzler 571B Banana Slicer: a totally unnecessary innovation… Read more The Wheel, Penicillin, the iPhone…and Now the Hutzler 571B Banana Slicer

Magically Ridiculous, and Available on Amazon

Posted on May 24, 2011 by Dennis Ryan

By this point, we’ve all noticed how Amazon has long expanded far beyond mere books, stealthily adding every conceivable product to… Read more Magically Ridiculous, and Available on Amazon

I Know The Latest On US Durable-Goods Orders, Consumer Spending, and First Time Jobless Claims Yet Still Know Nothing

Posted on November 25, 2009 by Dennis Ryan

Funny thing about this massive internet data engine we all plug into: I have access to more information than ever… Read more I Know The Latest On US Durable-Goods Orders, Consumer Spending, and First Time Jobless Claims Yet Still Know Nothing

Note To e-Marketers: You Can Automate Surprise Too

Posted on October 28, 2009February 28, 2021 by Dennis Ryan

Every weekday morning when I first switch on my computer, I’m reminded of every purchase I’ve ever made online.  Because… Read more Note To e-Marketers: You Can Automate Surprise Too

Clouds Don’t Come Free: What Twitter Costs You and Why You Might Want to Rethink That Bargain

Posted on September 22, 2009 by Dennis Ryan

Perhaps the biggest accomplishment of American jurists has been reducing our vivid national tongue into an indecipherable mind-numbing wall of… Read more Clouds Don’t Come Free: What Twitter Costs You and Why You Might Want to Rethink That Bargain

“Social” Comes First, “Media” Comes A Distant Second—If At All

Posted on June 25, 2009 by Dennis Ryan

A lot of clients have their knickers in a twist over the profound changes brought on by the rapid adoption… Read more “Social” Comes First, “Media” Comes A Distant Second—If At All

B-G-B (Bonus Guest Blog): Brand Personality, BETA-fied.

Posted on June 19, 2009 by Dennis Ryan

Guest Blogger: Amie Dowker Amie is a Director of Account Planning at Element 79 and an active thinker on emerging… Read more B-G-B (Bonus Guest Blog): Brand Personality, BETA-fied.

Opinion’s Omnipresence Renders Traditional Conceits Like “Brand Truth” and “Consumer Truth” Irrelevant

Posted on June 8, 2009March 6, 2021 by Dennis Ryan

The HSBC ‘Points of View’ Campaign For the past four years, HSBC has run a provocative poster campaign from JWT.… Read more Opinion’s Omnipresence Renders Traditional Conceits Like “Brand Truth” and “Consumer Truth” Irrelevant

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