Welcome to the online world of sarcasm-gone-wild. Surf here on Amazon to find the Hutzler 571B Banana Slicer: a totally unnecessary innovation… Read more The Wheel, Penicillin, the iPhone…and Now the Hutzler 571B Banana Slicer
By this point, we’ve all noticed how Amazon has long expanded far beyond mere books, stealthily adding every conceivable product to… Read more Magically Ridiculous, and Available on Amazon
Funny thing about this massive internet data engine we all plug into: I have access to more information than ever… Read more I Know The Latest On US Durable-Goods Orders, Consumer Spending, and First Time Jobless Claims Yet Still Know Nothing
Every weekday morning when I first switch on my computer, I’m reminded of every purchase I’ve ever made online. Because… Read more Note To e-Marketers: You Can Automate Surprise Too
Perhaps the biggest accomplishment of American jurists has been reducing our vivid national tongue into an indecipherable mind-numbing wall of… Read more Clouds Don’t Come Free: What Twitter Costs You and Why You Might Want to Rethink That Bargain
A lot of clients have their knickers in a twist over the profound changes brought on by the rapid adoption… Read more “Social” Comes First, “Media” Comes A Distant Second—If At All
Guest Blogger: Amie Dowker Amie is a Director of Account Planning at Element 79 and an active thinker on emerging… Read more B-G-B (Bonus Guest Blog): Brand Personality, BETA-fied.
The HSBC ‘Points of View’ Campaign For the past four years, HSBC has run a provocative poster campaign from JWT.… Read more Opinion’s Omnipresence Renders Traditional Conceits Like “Brand Truth” and “Consumer Truth” Irrelevant