Sixteen years ago, academic and data geek Robert Putnam hit a national nerve with his essay “Bowling Alone” about our… Read more Social Media Hasn’t Replaced TV Viewing, It’s Connected It
Yesterday, Advertising Age posted an item where SymphonyIRI states the obvious: Groupon and the emerging raft of social deal sites… Read more Let’s Call It Like It Is: Groupon = Crack
Political advertising depresses me. All the accusations and mudslinging make me worry for the future of civility in our increasingly… Read more Can’t It Just Be A Product, Not A Value Judgement?
Of course we love the kids—every marketer loves the kids. And year after year, we send out message after message… Read more If You Wanna Fish Where The Fish Are, Change The Channel from MTV to VH1
(The inmates are playing cards and betting with cigarettes) Martini: (rips a cigarette in half) I bet a nickel. McMurphy:… Read more Just Because 15 Is Half of 30, Doesn’t Mean a :15 TV Spot Is Half As Effective as a :30 TV
Of course there is. There’s an app for damn near everything. So given the rising chorus of complaints over Facebook… Read more Facebook Privacy Settings Confusing You? There’s an App for That.
In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social… Read more Debating the Rules for Brands in Social Media
One of the biggest complaints about Social Media is how difficult it is to scale. Sure, your Twitter feed may… Read more The Best Way To Scale Social Media? Use TV. And Vice Versa.
Fact: Avatar’s first weekend worldwide box office was $242.5 million. Fact: Avatar grossed $1.3 billion worldwide in less than a… Read more So Apparently There’s This CGI Film In Theaters. And It’s Rather Popular.
Because it’s the internet and the source of all things you need even if you didn’t realize it, I found… Read more Tombstones and Dead Magazine Titles