Empowering Digital Spitballs: One Real Benefit of Universal Production Access

Picture 1The greatest thing Apple has produced for consumers is not the iMac or the iPod and certainly not the iPhone: it’s iMovie and other software that provide easy, widespread access to video production tools. Thanks to Apple, anyone with a Mac can produce some sort of video asset–shooting, editing and scoring the entire thing right at their desk or laptop.  And anyone with a broadband connection can post it to any number of websites for the world to see.

At the box office, this kind of innovation fuels dreams of ‘Paranormal Activity’ which after another relatively-successful weekend is closing in on $98 million in domestic tickets off of a paltry fifteen thousand dollar production budget.

But at home, it’s led to the ever-expanding world of YouTube comedy.   Today, anyone can jump on this bandwagon and post their take to help fuel a meme.  All it takes is a good, timely idea.

With that in mind, surf here.  If you’ve seen a movie in theaters these past few months, you’ve seen a trailer for Roland Emmerich’s latest CGI fest,2012.  But you haven’t seen it like this.  Consider this a brimming cup full of piping hot comedy for your Monday morning.  Oh, and if this pitch-perfect soundtrack doesn’t set your ironic toe a-tapping, check your pulse.

By Dennis Ryan, CCO, Element 79