Ecolab, “Dawn to Dusk”

In 2011, Ecolab Inc. and Nalco Holding Company announced a merger valued at nearly $8 billion. Ecolab CEO Doug Baker needed his 150 country operation and new Nalco counterparts to align around one shared vision, so our team at Olson built this piece out of shot and stock footage. For the next six months, Ecolab and Nalco management presented this video at every company meeting.