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The Next Thinc.

Incorporating new thinking into brand communication

Category: Video Content

In Praise of Product Demos

Posted on July 6, 2020 by Dennis Ryan

Here is a tremendous commercial, one of my favorites in a long, long time.* When you look closely, it is… Read more In Praise of Product Demos

Perennial Brand Content

Posted on May 10, 2020May 10, 2020 by Dennis Ryan

It’s a thankless job 364 days of the year. Clearly, it’s never done for fame or fortune, which makes it just that much more amazing. Thanks Moms.

The Power of Simple

Posted on April 10, 2020 by Dennis Ryan

One of the best Public Service Announcement ads in quite some time. A brilliantly simple visualization.

“Urban Isolation:” a 6-Year-Old Skate Film for Today

Posted on March 29, 2020March 29, 2020 by Dennis Ryan

Contrary to online misinformation, this wasn’t shot during CA’s stay at home order; it was shot in 2014. But that doesn’t make it any less relevant…

The Virality of Topicality

Posted on February 26, 2020February 26, 2020 by Dennis Ryan

This viral video is a brilliant example of capturing a cultural inflection point with a highly topical message.

Ryan Reynolds + Dogs = Ratings Gold

Posted on February 11, 2020February 11, 2020 by Dennis Ryan

The future is collaborative. Want proof? Pay attention to Ryan Reynolds and what he’s doing for Aviation Gin.

How Do You Sell Mass Media Without A Super Bowl?

Posted on February 9, 2020February 8, 2020 by Dennis Ryan

Advertising has become so focused on niche audiences and mass customization that engaging truly mass audiences is no longer second nature.

Technology in Service of Mankind: The Punishing Signal

Posted on February 6, 2020February 6, 2020 by Dennis Ryan

Indian drivers lean on the horn incessantly. It’s second nature. But the Mumbai Police aimed to stop them by applying technology.

And with this, we wrap Halloween 2019

Posted on November 1, 2019November 1, 2019 by Dennis Ryan

My daughter forwarded me this Halloween clip that blew up across social media today. Click the link on the photo… Read more And with this, we wrap Halloween 2019

Gold, Frankincense…and Metal

Posted on December 6, 2018December 5, 2018 by Dennis Ryan

So, how many times this season have you heard Paul McCartney’s treacly “Wonderful Christmas Time”? Did an act of congress… Read more Gold, Frankincense…and Metal

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Recent Posts

  • Super Bowl LIV: A Food & Beverage Ad Review February 8, 2021
  • In Praise of Product Demos July 6, 2020
  • Perennial Brand Content May 10, 2020
  • The Power of Simple April 10, 2020
  • “Urban Isolation:” a 6-Year-Old Skate Film for Today March 29, 2020
 

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