Here is a tremendous commercial, one of my favorites in a long, long time.* When you look closely, it is… Read more In Praise of Product Demos
Category: Video Content
Perennial Brand Content
It’s a thankless job 364 days of the year. Clearly, it’s never done for fame or fortune, which makes it just that much more amazing. Thanks Moms.
The Power of Simple
One of the best Public Service Announcement ads in quite some time. A brilliantly simple visualization.
“Urban Isolation:” a 6-Year-Old Skate Film for Today
Contrary to online misinformation, this wasn’t shot during CA’s stay at home order; it was shot in 2014. But that doesn’t make it any less relevant…
The Virality of Topicality
This viral video is a brilliant example of capturing a cultural inflection point with a highly topical message.
Ryan Reynolds + Dogs = Ratings Gold
The future is collaborative. Want proof? Pay attention to Ryan Reynolds and what he’s doing for Aviation Gin.
How Do You Sell Mass Media Without A Super Bowl?
Advertising has become so focused on niche audiences and mass customization that engaging truly mass audiences is no longer second nature.
Technology in Service of Mankind: The Punishing Signal
Indian drivers lean on the horn incessantly. It’s second nature. But the Mumbai Police aimed to stop them by applying technology.
And with this, we wrap Halloween 2019
My daughter forwarded me this Halloween clip that blew up across social media today. Click the link on the photo… Read more And with this, we wrap Halloween 2019
Gold, Frankincense…and Metal
So, how many times this season have you heard Paul McCartney’s treacly “Wonderful Christmas Time”? Did an act of congress… Read more Gold, Frankincense…and Metal