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The Next Thinc.

Incorporating new thinking into brand communication

Category: Super Bowl Advertising

Super Bowl LIV: A Food & Beverage Ad Review

Posted on February 8, 2021February 8, 2021 by Dennis Ryan

A few hours before kick-off, I stood in line at our neighborhood grocery holding a can of sliced olives. Because… Read more Super Bowl LIV: A Food & Beverage Ad Review

How Do You Sell Mass Media Without A Super Bowl?

Posted on February 9, 2020February 8, 2020 by Dennis Ryan

Advertising has become so focused on niche audiences and mass customization that engaging truly mass audiences is no longer second nature.

This Year’s Lasting Super Bowl Advertising Lesson

Posted on February 3, 2020February 3, 2020 by Dennis Ryan

When you fail publicly, you might be tempted to quit or play small. Happily, HIghdive didn’t. And a year later, they’ve bounced back in spectacular fashion.

Talking Super Bowl Stuff with Wendy & Bill

Posted on February 5, 2018February 5, 2018 by Dennis Ryan

Every year, I look forward to this day and my annual Super Bowl commercial recap with WGN 720’s Bill Leff… Read more Talking Super Bowl Stuff with Wendy & Bill

Talking Super Bowl Ads

Posted on February 6, 2017April 5, 2017 by Dennis Ryan

For a number of years now, I’ve spent the Monday after the Super Bowl talking about the ads from the… Read more Talking Super Bowl Ads

Talking Super Bowl 2016

Posted on February 8, 2016April 4, 2017 by Dennis Ryan

Once again, I spent the Monday after the Super Bowl talking about the ads from the big game with my friends… Read more Talking Super Bowl 2016

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