A few hours before kick-off, I stood in line at our neighborhood grocery holding a can of sliced olives. Because… Read more Super Bowl LIV: A Food & Beverage Ad Review
Advertising has become so focused on niche audiences and mass customization that engaging truly mass audiences is no longer second nature.
When you fail publicly, you might be tempted to quit or play small. Happily, HIghdive didn’t. And a year later, they’ve bounced back in spectacular fashion.
Every year, I look forward to this day and my annual Super Bowl commercial recap with WGN 720’s Bill Leff… Read more Talking Super Bowl Stuff with Wendy & Bill
For a number of years now, I’ve spent the Monday after the Super Bowl talking about the ads from the… Read more Talking Super Bowl Ads
Once again, I spent the Monday after the Super Bowl talking about the ads from the big game with my friends… Read more Talking Super Bowl 2016