A few hours before kick-off, I stood in line at our neighborhood grocery holding a can of sliced olives. Because… Read more Super Bowl LIV: A Food & Beverage Ad Review
Category: Super Bowl Advertising
How Do You Sell Mass Media Without A Super Bowl?
Advertising has become so focused on niche audiences and mass customization that engaging truly mass audiences is no longer second nature.
This Year’s Lasting Super Bowl Advertising Lesson
When you fail publicly, you might be tempted to quit or play small. Happily, HIghdive didn’t. And a year later, they’ve bounced back in spectacular fashion.
Talking Super Bowl Stuff with Wendy & Bill
Every year, I look forward to this day and my annual Super Bowl commercial recap with WGN 720’s Bill Leff… Read more Talking Super Bowl Stuff with Wendy & Bill
Talking Super Bowl Ads
For a number of years now, I’ve spent the Monday after the Super Bowl talking about the ads from the… Read more Talking Super Bowl Ads
Talking Super Bowl 2016
Once again, I spent the Monday after the Super Bowl talking about the ads from the big game with my friends… Read more Talking Super Bowl 2016