Contrary to online misinformation, this wasn’t shot during CA’s stay at home order; it was shot in 2014. But that doesn’t make it any less relevant…
Category: Social Media
And with this, we wrap Halloween 2019
My daughter forwarded me this Halloween clip that blew up across social media today. Click the link on the photo… Read more And with this, we wrap Halloween 2019
The Data Confirms It: In a Contentious, Divided Society, Joy and Love Still Rule
We can talk about how much we hate, but happily, it’s far more common to talk about how much we love.
Gold, Frankincense…and Metal
So, how many times this season have you heard Paul McCartney’s treacly “Wonderful Christmas Time”? Did an act of congress… Read more Gold, Frankincense…and Metal
A Critical Essay for These Times
Ann Bauer is an amazing author, writer, and capturer of truths. Out of her own profoundly personal pain and loss,… Read more A Critical Essay for These Times
Video: Evolving Beyond Selling
So yesterday, I was lucky enough to present for the West Michigan Content Strategy Meetup’s first-ever lunch and learn webinar.… Read more Video: Evolving Beyond Selling
Oh Canada! A Pre-Thanksgiving Travel Message
Everyone knows the day before Thanksgiving is our busiest travel day of the year. Except it’s not. Summer weekends consistently… Read more Oh Canada! A Pre-Thanksgiving Travel Message
A Pre Thanksgiving/Black Friday Shopping Message
According to data from Adobe, Thanksgiving, Black Friday, and Cyber Monday 2016 all set records for online sales, totaling over… Read more A Pre Thanksgiving/Black Friday Shopping Message
Why Vertical Formatting Matters for Social Video
It might have something to do with their primary audience’s age, but in a small bit of irony, I couldn’t… Read more Why Vertical Formatting Matters for Social Video
Access = Influence
It’s a pretty simple equation; the more you’re in contact with your audience, the more you can influence their shopping… Read more Access = Influence