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The Next Thinc.

Incorporating new thinking into brand communication

Category: Digital Marketing

In Praise of Product Demos

Posted on July 6, 2020 by Dennis Ryan

Here is a tremendous commercial, one of my favorites in a long, long time.* When you look closely, it is… Read more In Praise of Product Demos

To Activate Video Content, Stop Treating It Like Broadcast

Posted on February 27, 2018February 27, 2018 by Dennis Ryan

You see it again and again on corporate YouTube channels: a random smattering of videos, often with different tones and… Read more To Activate Video Content, Stop Treating It Like Broadcast

Bloomberg Powers Up Immersive Content to a New Level

Posted on February 19, 2018 by Dennis Ryan

In marketing, ‘content’ should not be a noun, and certainly never an adjective. Great content is an action verb; it… Read more Bloomberg Powers Up Immersive Content to a New Level

Today’s Insight for Time-Strapped Executives

Posted on August 17, 2017 by Dennis Ryan

When writing about recent research, I’ll typically include a link to the study. In this case however, we can pretty… Read more Today’s Insight for Time-Strapped Executives

Brands and “Authenticity”: When the Hackneyed Becomes Crucial

Posted on August 15, 2017August 15, 2017 by Dennis Ryan

If you read a strategic brief at any point over the past five years, you read the word “authentic.” Whether… Read more Brands and “Authenticity”: When the Hackneyed Becomes Crucial

Where The Wild Things Are Today

Posted on July 30, 2017August 6, 2017 by Dennis Ryan

Maybe it’s just me, but perhaps you too share my sinking suspicion that all this AI, all this data and… Read more Where The Wild Things Are Today

AI is Remarkable, But Machines Still Need Some Learnin’

Posted on July 21, 2017July 21, 2017 by Dennis Ryan

My most recent full time job was with Digital Kitchen, a motion graphics production company. British retailer Tesco sells kitchen scales… Read more AI is Remarkable, But Machines Still Need Some Learnin’

Why Italian Lingerie Makes Me Nervous

Posted on June 16, 2017 by Dennis Ryan

A while back, my wife wanted to replace some underwear she liked that she bought out of town. So I… Read more Why Italian Lingerie Makes Me Nervous

How To Get Over 4 Million Views for a Used Car Ad

Posted on May 12, 2017May 11, 2017 by Dennis Ryan

It’s hard to say how much Eugene Romanovsky’s tinny, underpowered, used car is actually worth. Kelley Blue Book doesn’t list… Read more How To Get Over 4 Million Views for a Used Car Ad

Kirby Jenner, Celebrity By-Product

Posted on May 11, 2017May 10, 2017 by Dennis Ryan

I do not follow the Jenner-Kartrashian family. I do not care what they wear, where they vacation, or what brands… Read more Kirby Jenner, Celebrity By-Product

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