In Praise of Product Demos

Here is a tremendous commercial, one of my favorites in a long, long time.* When you look closely, it is… Read more In Praise of Product Demos

To Activate Video Content, Stop Treating It Like Broadcast

You see it again and again on corporate YouTube channels: a random smattering of videos, often with different tones and… Read more To Activate Video Content, Stop Treating It Like Broadcast

In marketing, ‘content’ should not be a noun, and certainly never an adjective. Great content is an action verb; it… Read more Bloomberg Powers Up Immersive Content to a New Level

When writing about recent research, I’ll typically include a link to the study. In this case however, we can pretty… Read more Today’s Insight for Time-Strapped Executives

If you read a strategic brief at any point over the past five years, you read the word “authentic.” Whether… Read more Brands and “Authenticity”: When the Hackneyed Becomes Crucial

Maybe it’s just me, but perhaps you too share my sinking suspicion that all this AI, all this data and… Read more Where The Wild Things Are Today

My most recent full time job was with Digital Kitchen, a motion graphics production company. British retailer Tesco sells kitchen scales… Read more AI is Remarkable, But Machines Still Need Some Learnin’

A while back, my wife wanted to replace some underwear she liked that she bought out of town. So I… Read more Why Italian Lingerie Makes Me Nervous

It’s hard to say how much Eugene Romanovsky’s tinny, underpowered, used car is actually worth. Kelley Blue Book doesn’t list… Read more How To Get Over 4 Million Views for a Used Car Ad

I do not follow the Jenner-Kartrashian family. I do not care what they wear, where they vacation, or what brands… Read more Kirby Jenner, Celebrity By-Product