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The Next Thinc.

Incorporating new thinking into brand communication

Category: Creativity

In Praise of Product Demos

Posted on July 6, 2020 by Dennis Ryan

Here is a tremendous commercial, one of my favorites in a long, long time.* When you look closely, it is… Read more In Praise of Product Demos

“Urban Isolation:” a 6-Year-Old Skate Film for Today

Posted on March 29, 2020March 29, 2020 by Dennis Ryan

Contrary to online misinformation, this wasn’t shot during CA’s stay at home order; it was shot in 2014. But that doesn’t make it any less relevant…

First the Micks, Now the Gophs

Posted on March 23, 2020March 23, 2020 by Dennis Ryan

Another solution to the global ventilator shortage. This one far closer to home…

Good News: Apollo 13 > COVID-19

Posted on March 19, 2020March 19, 2020 by Dennis Ryan

Hospitals don’t have enough ventilators for COVID-19 patients. But thanks to big-brained humanity and open-source technology, they soon might.

Sister Corita Kent: Uncredited Pop Art Pioneer

Posted on March 9, 2020March 9, 2020 by Dennis Ryan

Fittingly for International Women’s Day celebrations, a web search led to a personal discovery of a too-little credited pioneer of the pop art movement: Sr. Corita Kent.

This Year’s Lasting Super Bowl Advertising Lesson

Posted on February 3, 2020February 3, 2020 by Dennis Ryan

When you fail publicly, you might be tempted to quit or play small. Happily, HIghdive didn’t. And a year later, they’ve bounced back in spectacular fashion.

Branded UX … IRL

Posted on January 22, 2020January 22, 2020 by Dennis Ryan

Branded UX doesn’t have to be digital. Physically experiencing a brand can be incredibly powerful. Consider a simple bench at the UN…

An Enduring Testament to Noteworthiness

Posted on January 19, 2020January 19, 2020 by Dennis Ryan

The origin story of Hollywood’s Capitol Records Building is another testament to earning notice.

The Data Confirms It: In a Contentious, Divided Society, Joy and Love Still Rule

Posted on October 28, 2019October 28, 2019 by Dennis Ryan

We can talk about how much we hate, but happily, it’s far more common to talk about how much we love.

Go Kindness! Go Vols!

Posted on September 18, 2019September 18, 2019 by Dennis Ryan

The story has been heavily covered. Rightly so. It’s all of us at our best, supporting a kid and his creativity.

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Recent Posts

  • Super Bowl LIV: A Food & Beverage Ad Review February 8, 2021
  • In Praise of Product Demos July 6, 2020
  • Perennial Brand Content May 10, 2020
  • The Power of Simple April 10, 2020
  • “Urban Isolation:” a 6-Year-Old Skate Film for Today March 29, 2020
 

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