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The Next Thinc.

Incorporating new thinking into brand communication

Category: Constant Learning

Good News: Apollo 13 > COVID-19

Posted on March 19, 2020March 19, 2020 by Dennis Ryan

Hospitals don’t have enough ventilators for COVID-19 patients. But thanks to big-brained humanity and open-source technology, they soon might.

Emerging Business Challenges

Posted on March 16, 2020 by Dennis Ryan

Preparing for the unexpected: for many businesses, that’s suddenly moved from a principle to a To Do item.

Sister Corita Kent: Uncredited Pop Art Pioneer

Posted on March 9, 2020March 9, 2020 by Dennis Ryan

Fittingly for International Women’s Day celebrations, a web search led to a personal discovery of a too-little credited pioneer of the pop art movement: Sr. Corita Kent.

This Year’s Lasting Super Bowl Advertising Lesson

Posted on February 3, 2020February 3, 2020 by Dennis Ryan

When you fail publicly, you might be tempted to quit or play small. Happily, HIghdive didn’t. And a year later, they’ve bounced back in spectacular fashion.

A Critical Essay for These Times

Posted on March 5, 2018March 5, 2018 by Dennis Ryan

Ann Bauer is an amazing author, writer, and capturer of truths. Out of her own profoundly personal pain and loss,… Read more A Critical Essay for These Times

“Video Content: Why”: a Free e-Book(let)

Posted on December 22, 2017December 22, 2017 by Dennis Ryan

That’s right, free. With no purchase. Twenty-two pages of facts, links, and thinking on the many ways video has evolved… Read more “Video Content: Why”: a Free e-Book(let)

The Best Goodbye I’ve Ever Read

Posted on August 29, 2017August 29, 2017 by Dennis Ryan

The following is the final essay from “A Book of Uncommon Prayer: 100 Celebrations of the Miracle and Muddle of… Read more The Best Goodbye I’ve Ever Read

Heard Any Good Movies Lately?

Posted on August 8, 2017 by Dennis Ryan

It’s amazing how well-produced and deftly-applied sound empowers a film. Much has been written about Hans Zimmer’s extensive use of “Shephard… Read more Heard Any Good Movies Lately?

I’ll Vacuum My Own Floor, Thank You

Posted on August 3, 2017August 4, 2017 by Dennis Ryan

I love modern conveniences. Cruise control, gas grills, TV remotes: I’m an unabashed fan. But this whole IOT invasion of smart… Read more I’ll Vacuum My Own Floor, Thank You

Access = Influence

Posted on July 27, 2017 by Dennis Ryan

It’s a pretty simple equation; the more you’re in contact with your audience, the more you can influence their shopping… Read more Access = Influence

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