So yesterday, I was lucky enough to present for the West Michigan Content Strategy Meetup’s first-ever lunch and learn webinar.… Read more Video: Evolving Beyond Selling
Category: Brand Content
Captioning: the New “See/Say” for Video Content
You don’t need to caption everything, but you should always consider it. Because people don’t watch online video the same… Read more Captioning: the New “See/Say” for Video Content
A Pre Thanksgiving/Black Friday Shopping Message
According to data from Adobe, Thanksgiving, Black Friday, and Cyber Monday 2016 all set records for online sales, totaling over… Read more A Pre Thanksgiving/Black Friday Shopping Message
Why Video Content? It’s Simple Neuroscience.
Seriously. Our brains process video imagery differently than text. While researching this piece, a number of remarkable statistics popped up… Read more Why Video Content? It’s Simple Neuroscience.
Five Reasons Why Every Brand Should Be Using Video…Presented on Video
Okay, so it’s a wee bit longer than sixty seconds, but the points remain… For anyone who prefers written lists,… Read more Five Reasons Why Every Brand Should Be Using Video…Presented on Video
Brand Overextension: #WSJfail on Facebook
When The Wall Street Journal promoted leaders to oversee their ethics and standards in 2013, managing editor Gerard Baker sent out a memo… Read more Brand Overextension: #WSJfail on Facebook
Casting Is Everything: Volvo
So my friend Bill Leff invited me to come talk to him about a Volvo ad that both intrigued and… Read more Casting Is Everything: Volvo
Two Relevant Quotes
In 1996, Phil Dusenberry the late Chairman of BBDO, famously coined the phrase “The work, the work, the work.” His… Read more Two Relevant Quotes
Further Proof Your Brands Need a Content Plan
Over two thirds of the American population spent March watching 46.6 billion online videos. If those numbers from comScore don’t… Read more Further Proof Your Brands Need a Content Plan
Exhibit #1A: Ours Is The Most Distracted Society In History
The realtime, big data organizers at DOMO just released this infographic, and its another head-spinning chronicling of just how fragmented… Read more Exhibit #1A: Ours Is The Most Distracted Society In History