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The Next Thinc.

Incorporating new thinking into brand communication

Category: Ad Stories

This Year’s Lasting Super Bowl Advertising Lesson

Posted on February 3, 2020February 3, 2020 by Dennis Ryan

When you fail publicly, you might be tempted to quit or play small. Happily, HIghdive didn’t. And a year later, they’ve bounced back in spectacular fashion.

The Totally Digital Man: Will Smith, Michael Jordan … and Ed Miller

Posted on October 1, 2019October 2, 2019 by Dennis Ryan

Ed Miller was an entirely digital man created in 1997. If Will Smith is the Gemini Man, Ed Miller is the Alpha.

A Sweet Act of Creative Generosity

Posted on December 3, 2018December 3, 2018 by Dennis Ryan

Most challenges modern agencies face stem from how we, as an industry, spent decades devaluing our one, singular asset: creativity.… Read more A Sweet Act of Creative Generosity

Fake Note, True Leader

Posted on March 10, 2017April 19, 2017 by Dennis Ryan

A few years back, I found myself at one of those interminable, mandatory, multi-agency meetings called by a major client.… Read more Fake Note, True Leader

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Strawberries

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