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The Next Thinc.

Incorporating new thinking into brand communication

Author: Dennis Ryan

I've worked as a CEO and an agency Founder, I've served as CCO and ECD, but fundamentally, I've always remained a writer.

The Virality of Topicality

Posted on February 26, 2020February 26, 2020 by Dennis Ryan

This viral video is a brilliant example of capturing a cultural inflection point with a highly topical message.

Ryan Reynolds + Dogs = Ratings Gold

Posted on February 11, 2020February 11, 2020 by Dennis Ryan

The future is collaborative. Want proof? Pay attention to Ryan Reynolds and what he’s doing for Aviation Gin.

How Do You Sell Mass Media Without A Super Bowl?

Posted on February 9, 2020February 8, 2020 by Dennis Ryan

Advertising has become so focused on niche audiences and mass customization that engaging truly mass audiences is no longer second nature.

Technology in Service of Mankind: The Punishing Signal

Posted on February 6, 2020February 6, 2020 by Dennis Ryan

Indian drivers lean on the horn incessantly. It’s second nature. But the Mumbai Police aimed to stop them by applying technology.

This Year’s Lasting Super Bowl Advertising Lesson

Posted on February 3, 2020February 3, 2020 by Dennis Ryan

When you fail publicly, you might be tempted to quit or play small. Happily, HIghdive didn’t. And a year later, they’ve bounced back in spectacular fashion.

So here’s the thing…

Posted on January 31, 2020January 31, 2020 by Dennis Ryan

Sometimes, it’s nice to just watch a group of strangers all join in on an impromptu singalong.

Branded UX … IRL

Posted on January 22, 2020January 22, 2020 by Dennis Ryan

Branded UX doesn’t have to be digital. Physically experiencing a brand can be incredibly powerful. Consider a simple bench at the UN…

An Enduring Testament to Noteworthiness

Posted on January 19, 2020January 19, 2020 by Dennis Ryan

The origin story of Hollywood’s Capitol Records Building is another testament to earning notice.

Visually Branding Seat Belts for Safety

Posted on January 15, 2020January 15, 2020 by Dennis Ryan

Brilliant visual imagery to promote wearing seatbelts for safety.

Add Another One to the Advertising Disruptors List: Design

Posted on November 27, 2019November 27, 2019 by Dennis Ryan

Whether you think Elon Musk’s new electric pickup looks badass or just plain bad, you can’t dismiss its market impact.… Read more Add Another One to the Advertising Disruptors List: Design

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