This viral video is a brilliant example of capturing a cultural inflection point with a highly topical message.
Author: Dennis Ryan
I've worked as a CEO and an agency Founder, I've served as CCO and ECD, but fundamentally, I've always remained a writer.
Ryan Reynolds + Dogs = Ratings Gold
The future is collaborative. Want proof? Pay attention to Ryan Reynolds and what he’s doing for Aviation Gin.
How Do You Sell Mass Media Without A Super Bowl?
Advertising has become so focused on niche audiences and mass customization that engaging truly mass audiences is no longer second nature.
Technology in Service of Mankind: The Punishing Signal
Indian drivers lean on the horn incessantly. It’s second nature. But the Mumbai Police aimed to stop them by applying technology.
This Year’s Lasting Super Bowl Advertising Lesson
When you fail publicly, you might be tempted to quit or play small. Happily, HIghdive didn’t. And a year later, they’ve bounced back in spectacular fashion.
So here’s the thing…
Sometimes, it’s nice to just watch a group of strangers all join in on an impromptu singalong.
Branded UX … IRL
Branded UX doesn’t have to be digital. Physically experiencing a brand can be incredibly powerful. Consider a simple bench at the UN…
An Enduring Testament to Noteworthiness
The origin story of Hollywood’s Capitol Records Building is another testament to earning notice.
Visually Branding Seat Belts for Safety
Brilliant visual imagery to promote wearing seatbelts for safety.
Add Another One to the Advertising Disruptors List: Design
Whether you think Elon Musk’s new electric pickup looks badass or just plain bad, you can’t dismiss its market impact.… Read more Add Another One to the Advertising Disruptors List: Design