Aurora Health Care, “Manifesto”

To help not-for-profit Aurora Health Care convince their internal management to take a bold new position away from the healthcare industry cliches, our team at Olson created this internal sales piece. By socializing this across a massive system of fifteen hospitals, over 150 clinics, and 33,000 caregivers, the marketing team was able to create a system-wide embrace of the notion of “people care” that keeps the focus on patients as people, not people as patients.\