The #MeToo movement and its immediate, widespread adoption raised awareness of the blatant sexism and privilege in Chicago advertising. It was nauseating to learn the firsthand accounts of people forced to deal with everything from institutionalized boorishness to outright criminal behavior. So when Ron D’Innocenzo, a colleague from Element 79 and current ECD at Golin, asked me to sit on a panel to discuss the issue, I agreed. But Ron insisted I first talk to Caroline Dettman, Golin’s CCO and the creator behind this initial #HaveHerBack event.
Caroline quickly let me know I’d be the only white male on the panel and that, while no one was looking to attack me specifically, I would inevitably represent the kind of dirtbags that forced this corrective initiative. Fair enough.
I went, I learned, and I walked away inspired by so many people working to evolve actionable steps to create a better, more inclusive way forward for the industry.
My heartfelt thanks to Caroline Dettmann, Liz Traines, Jewell Donaldson, Kat Gordon, Mary Pryor, and Megan Colleen McGlynn. You make this industry, and all of the people in it, far far better.