Score One for MassMutual vs. Russian Trollbots

I’m an unabashed fan of films that feature people being nice to people. When all of Bedford Falls shows up to support George Bailey, I tear up. When the ground support team works around the clock to create a hack for the overburdened CO2 scrubbers in Apollo 13 because failure is not an option, I tear up. Heck, when H. I. and Ed McDunnough get caught returning Nathan Jr. to the home where they stole him, only to have Nathan Sr. free them both with a wave of his pistol and the admonishment “Before you go off and do another foolish thing like busting up, I suggest you sleep on it…at least one night“–yep, waterworks. I just like seeing people being nice to people. So you can guess how I reacted to this epic, affirming, inspirational ad on the Olympics last night…

The perfect song and amazing true life stories, all told with many of the people directly involved in them, this ad exemplifies genuine emotion powerfully realized.┬áIf you want to read more about all the individual stories, you’ll find them here.

At a time when broadcast networks, self-interested lobbies, and foreign operatives actively work to divide us, this spot serves as a wonderful reminder of America at its best and how we can all do and be better. Mass Mutual, their agency collaborators at Johannes Leonardo, and Radical Media should take great pride in this work.

Yep, I teared up a bit. And I don’t care who knows it.

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