Okay, so it’s a wee bit longer than sixty seconds, but the points remain…
For anyone who prefers written lists, here they are:
- Four times as many people would rather watch a video about a product than read about it. Source: Animoto
- Viewers recall over 90% of a message after watching it on video, as opposed to 10% from reading text. Source: insivia
- Embedding video on landing pages can increase conversion by 80%. Source: Eyeview (Self-imposed time constraints prevented me from sharing the other big number: video makes your site 53% more likely to show up on Google’s page one.)
- Visual content–particularly video–is forty times more likely to get shared. Source: Buffer
- Marketers who use video grow revenue 49% faster than non-video users. Source: Aberdeen Group
As you may have noticed, I’m particularly fond of number five. That’s basically a mic drop for video…
Photo credit: Jakob Owens