Bad Copywriting: Memorial Day DIY Edition

We wanted to repaint some furniture this weekend so we were happy to learn our local Ace Hardware sells designer Amy Howard’s “One Step Paint.” 


“One Step”: that seems convenient.

Until you check out the accompanying literature containing the instructions.

Which run to nine steps.


Huh. You might want to look into getting a new copywriter Amy. You know, one that can read. Or at least count.

Happy Memorial Day!

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