It’s gotten significantly harder to earn a margin in the advertising/marketing business. With already overworked staffs, agencies can rarely afford to offer volunteer hours to causes that truly need creative help.

That’s why it was such a joy pulling together this video for our friend Dr. David Gaus, who is not just a fun-loving Wisconsin guy and old college classmate, but the founder of Andean Health and Development: an organization committed to bringing quality healthcare to underserved communities in rural Ecuador.

Today marks what would have been Fr. Theodore Hesburgh‘s 100th birthday. Twenty years ago, Fr. Ted co-founded Andean Health and Development with David, serving as it’s board chairman until 2014. Fr. Ted was also my wife’s uncle: the man who married us, baptized our kids, and smoked many an after dinner cigar at various family events. It felt fitting to create something to commemorate this milestone.

There’s no bigger cliche than to say that helping others inevitably helps yourself the most, but it’s only a cliche because it’s so undeniably true.

It’s nice to be reminded of that, and to throw a favor to a very deserving organization and friend. And yep, it does feels really good. Thank YOU Andean Health.