Funny thing about accrued knowledge; it happens without you being aware. You work, you do some things a few times, and the lessons just kind of pile up in your unconsciousness, to the point where they become less of a considered action and more like muscle memory. That’s the beauty of experience.
But in our case, it’s also a liability; clients pay us for our expertise and when we can’t quantify it or make it immediately obvious, its value diminishes. We sell thinking, perhaps the least tangible business asset.
Investing the time to quantify our expertise pays real dividends. It justifies why our pay us. And why they should return, again and again.