Reinventing Storytelling: Julian Rosefeldt

Lots of agencies like to assert that they are storytellers, but who really cares? People have told stories since the dawn of time; what’s interesting today is how we can tell them. How does the explosion of mobile video impact narrative and production? How will we integrate non-linear narratives into AR and VR experiences? How do the radical contextual changes of the last ten years affect the way our audiences want to receive stories?

And perhaps most importantly, how do we keep them interested amidst the constant bombardments of distraction.

Screen Shot 2017-04-05 at 1.46.10 PMHere’s one artist’s attempt at reinventing the medium. German artist and filmmaker Julian Rosefeldt creates elaborate video installations that use space and story in fascinating ways (the post-modern, dada-ist crane shot on his home page alone is worth the click). Now through January 8th, his latest installation “Manifesto” is open at the Armory Park Avenue in New York. Cate Blanchett creates thirteen different characters, each reading a statement from a historical angry young artist, all presented simultaneously on massive screens. As the artist says, “The resulting polyphonic plea for aesthetic change boldly recaptures the defiant spirit of its source material for a contemporary audience.”

I couldn’t find any really great video on it, but here is the Armory’s description, here’s an article written about its Australian run, and here’s a nice article from Vogue. Ideally, one of us will get to New York, experience it firsthand, and share it out if they find it worthwhile.

Stories are everywhere. Finding ways to continually innovate the story experience is something we should all strive to accomplish.


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