Casting Is Everything: Volvo

So my friend Bill Leff invited me to come talk to him about a Volvo ad that both intrigued and perplexed him.

Here is an extended cut of this intentionally-misdirecting spot…

And this is our discussion of that spot…

The content film is a cleverly constructed affair, filled with intentional misdirection and very clever casting. The discussion was, as usual, a hoot.

Leave a Reply