In 1996, Phil Dusenberry the late Chairman of BBDO, famously coined the phrase “The work, the work, the work.”
His mantra still guides that agency, because no matter the medium, a manic focus on creative is critical. Nothing attracts great work like great work. This is particularly germane to Digital Kitchen today.
I’ve spent hours poring over our website these past few weeks. It is packed with amazing work, some of which I knew, much of it I didn’t. The range and breadth of Digital Kitchen’s creativity is something everyone here should take amazing pride in having helped bring to life.
But pride alone won’t sustain us. Which brings to mind a second quote, from Shakespeare’s The Tempest: “The past is prologue” (no, that didn’t originate in Oliver Stone’s JFK).
As the marketing world continues to change at an exponential rate, clients need partners to guide and inspire them as they find the older brand building methods no longer work like they once did. Our work in emerging disciplines like Content, Programming, Experiential Spaces and Social Responsibility present new ways forward for advertisers, exciting new possibilities fueled by creativity and the innovations technology empowers.
I hope you share the belief that our best work lies before us. Because as Dusenberry recognized, making a habit of great work only attracts more and ever greater work.
As Digital Kitchen continues evolving to stay relevant, embrace change. The new holds the promise of inspiring clients and audiences through the power of great work.
That is our legacy. And our future.