Jean Claude Van DAMN–That’s Shareworthy!

I heart everything about this: the casting, the totally counter-intuitive music choice, the direct relationship between the action and the product benefit. And at nearly eight million views after a mere two days on YouTube, a lot of other people do too. I have scoured the net and not found a single plausible argument that this is a fake…


I hope it’s not. I want to believe in a world where action stars can continue to amaze us, even at fifty-three year old.

Happy Friday.

By Dennis Ryan, CCO, Olson

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