Last Friday night, this clip had been posted on YouTube for a total of three days. Its view count hovered at a little over a million. Two days later, that number cracked three million. And its rising still. Guinness beer doesn’t get heavy ad support here in the states but clearly, people like a good, well-told story. And share those good, well told stories with their friends.

This is a good well told story. Yes, beer drinking guys like to laugh. But down a bit deeper, they also like to think of themselves as being fundamentally decent. That’s the power of this good, well-told story. Happy Monday.

By Dennis Ryan, CCO, Olson