Oh they’ve done it before. Last year, LG promoted their Ultra HD TV with a rather evil prank that showcased its hyper-realistic picture quality by placing it on an elevator floor…and then capturing peoples’ unvarnished reactions when those screens simulated the floor failing and exposing the yawning gap of the massive elevator shaft. That viral video earned nearly twenty million views and memorably demonstrated just how realistic the LG’s picture quality was.

And now they’re back. With this, an end of the world prank. Enjoy…

This is brilliant brand advertising. It highlights the biggest benefit of the LG picture–hyper realistic resolution–in an unforgettable manner that absolutely sells its realism.

I mean, I don’t speak much Spanish beyond “cerveza” but even I could understand what those poor interview subjects were going through.

Well, well done.
By Dennis Ryan, CCO, Olson