We are heading into the weekend after all, so a downer note seems irresponsible. Yet there’s no good way to spin this news, aside from the ever entertainable possibility that GoDaddy is lying. Given their marketing stance these past few years, they can’t be considered above that.
The horrible news is, their shock value spot from the Super Bowl with the nauseating sound actually worked. According to their flacks, GoDaddy posted more new customers and new sales on post-Super Bowl Monday than they have in history. Hosting sales jumped 45 percent, domains 40 percent, and new mobile customers rose by 35 percent.
Dammit, that’s depressing. If there were justice in the way Super Bowl ads performed, that little Clydesdale foal would send Bud sales surging alongside Ram Trucks and that new thirty thousand dollar Mercedes, while Bud’s new Black Crown would disappear faster than it inevitably will on its own. It’s horrible to see society reward stupidity, vapidity and worse. But it happens. Advertising works. Even badvertising does.
On a far, far happier note, click on this link. And be reminded of humanity’s ever-renewing reason for optimism. A baby laughing at her popcorn-eating dog with this much husky throated joy is transformative. I expect somebody to rip it off by next year’s broadcast.
Happy Baby, Happy Friday, Happy Weekend.