You Can’t Go Online Looking Like THAT

According to Gizmodo, we upload over 300 million photos to Facebook every single day. This explosion of digital imagery available in our smartphones–all those megapixels and HD video and FaceTiming–may be making us kind of crazy. At least, that’s what Dr. Robert K. Sigal, a plastic surgeon at The Austin-Weston Center for Cosmetic Surgery, seems to be banking on. He has pioneered the “FaceTime Facelift”– a procedure focused on improving how you look while video-chatting on your iPhone. Yes, you read that right.

Apparently, the less than flattering lensing and lighting–and the fact that users generally look downward during the call–drives people to recoil at their unsightly neck flab. He explains the whole, vaguely shameful story in the promotional video below. Of course, any rational person would solve this issue simply by holding their camera up a bit higher–Larry King’s done that on his TV show for years.

You can read about this, and many other mega trends regarding beauty and vanity, in Mindshare’s latest “Culture Vulture” pdf available here. Among other tidbits, their trend spotters cite a story on Daily Mail Online, which noted a whopping 71% increase in the number of surgical chin implants in the US: a total of more than 20,000 procedures in 2011, which is more than all the Botox, breast augmentations, and liposuction procedures combined.

Now imagine how silly these people might feel if Apple’s engineers chose to address that shortcoming with the iPhone 6…


By Dennis Ryan, CCO, Olson


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