Thanks for That, Captain Obvious

Creative work can improve enormously when research uncovers interesting insights. But sometimes, it seems researchers must be in collusion with the people who make two-way mirrors or peanut M&Ms.  Because how else do you explain seemingly intelligent people setting up a methodology and constructing the trials to prove this:

Dennis Ryan, Advertising, Olson

The only really interesting thing about this study was that the New Zealand researchers used texting as a means of gathering the information and their response rate was unusually high. Yet another reason to pay attention to mobile.

Anyway, you can read all the amazing, who’d-a-thunk-it facts of the study here.  Just the kind of indepth intellectual content you need to know pre-weekend.  Happy Friday.


By Dennis Ryan, CCO, Olson

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