Creative work can improve enormously when research uncovers interesting insights. But sometimes, it seems researchers must be in collusion with the people who make two-way mirrors or peanut M&Ms. Because how else do you explain seemingly intelligent people setting up a methodology and constructing the trials to prove this:
The only really interesting thing about this study was that the New Zealand researchers used texting as a means of gathering the information and their response rate was unusually high. Yet another reason to pay attention to mobile.
Anyway, you can read all the amazing, who’d-a-thunk-it facts of the study here. Just the kind of indepth intellectual content you need to know pre-weekend. Happy Friday.