Oh yes, if Forbes is to be believed, we may soon have the tremendous opportunity to enjoy organic frozen vegetables courtesy of Oprah Winfrey. Apparenty, her organization has quietly filed applications to the US Patent and Trademark Organization, for everything from organic food to health products, all Oprah-branded.
It will be interesting to see how she fares going up against the Jolly Green Giant and Birdseye in this frozen CPG battle. Of course, those are Consumer Packaged Goods–Oprah products will be Celebrity Packaged Goods, and thus apparently superior.
So who knows? Maybe next year, if we’re lucky, we’ll celebrate Thanksgiving by passing a side of organic Oprah Okra.
One can patent organic foods. Geez, I guess this doesn’t seem so far-fetched now:
http://www.theonion.com/articles/microsoft-patents-ones-zeroes,599/