Not the whole game, just a bit. But enough to see Devin Hester return a punt by running backwards for seventeen yards. And Aldon Smith embarrass Jamarcus Webb about a half dozen times. But I digress…
What really stuck out during that painful broadcast was this spot from Corona Beer. Generally speaking, I like this campaign. It’s long been smart and consistent and singular. Not particularly chancy, but certainly strategic.
But somebody should have kept the client at the craft service table during this setup. Because in every one of my dozen or so viewings, this particular shot sticks out as awkwardly as a palm tree in Chicago. In the long history of beer drinking, no one has ever held a beer like this. The actor holds that bottle like it’s his shoe and he just stepped in a cow pie. It is heavy-handed and entirely false. And then the woman mirrors this silliness. I don’t care if it helps viewers read the label–no one is confused about the branding on this spot. This is just bad.
Trust your viewers to get it. Don’t insult them with pap like this. Ick.