It sounds like a synopsis of a Nintendo game. Seriously, this stuff writes itself.

It’s also not particularly true. Stories like these are one of the less-productive outcomes of ‘citizen journalism’. Thanks to always on social networks, sensational notions spread very quickly based on nothing more than how talk-worthy and readily sharable they are.

If you heard this rumor, you understand why every major marketer should be cultivating their brand community. Opinion and recommendation is a whole new media platform.

By Dennis Ryan, CCO, Olson