Becoming internet famous was not an option a decade ago. Not really. But today, if you tweet hard enough and hilarious enough, you can get a sitcom. Or at least a Klout score in the forties. Same if you really know how to work Facebook or Pinterest or YouTube or even Etsy–all of these communities have leaders and shining stars. Social media empowers a certain kind of meritocracy.
By Dennis Ryan, CCO, Olson