The 2% Solution: Online Video vs. Broadcast Revenue

Dennis Ryan, Advertising, OlsonMore and more carriers like Comcast, Turner and Disney are migrating tremendous amounts of their proprietary content to the web.  At last week’s Elevate Video Advertising Summit in NYC, they announced that they plan to make 75% of their TV content available on line or mobile in the next two years. As iPads and Droids become de facto TV screens for a platform-agnostic younger generation, a real question for marketers remains where advertising will intersect that content, particularly when you consider the revenue.

Television advertising generates $70 billion a year.

Online video produces $1.5 billion.

That’s just over 2% of television. Yes, online numbers are growing but remarkably, so are television’s.

So what this really means is that things won’t be getting any more obvious any time soon.

By Dennis Ryan, CCO, Olson


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