The super smart folks out at Cisco released their Visual Networking Indexing Forecast last week and chief among their findings was the internet video continues to explode. Obviously the majority of that is content in the form of music videos, video on demand and television programming but still, the total of all forms of video will equal nearly 90% of global consumer traffic in less than four years. Said more viscerally, according to Cisco’s predictions for 2015, more than one million minutes of video content will cross the network every second.
That’s encouraging news for advertising creatives steeped in video production and storytelling. In fact, it’s yet another piece of evidence that despite what others may want to assert to fulfill their agendas, television is not dead. But it has migrated. And looks like it will keep moving.
Start writing those scripts…