We Can Make Marketing Or We Can Create Delight

Man I love surprise in advertising. The voice of the Old Spice guy, the daily Google masthead cartoons, even National Donut Day (which is today, by the way–go get your free fried dough). But sadly, surprise is all too rare.  So much of our creative product defaults to the responsible and so lives in the unchallenging but easily ignored land of repeats and retreads.  Still, every touchpoint, every medium, every potential interaction with a brand presents an opportunity to delight.

Dennis Ryan, Olson, AdvertisingGod love the charmers at Segway of Ontario Tours.  They didn’t have to—no one else does—but they did. I don’t care if it makes me look like some wanky, futuristic Ichabod Crane, next time I’m up in East-Central Canada, I’m renting one of these from them.  They earned it.

Happy Friday!

By Dennis Ryan, CCO, Olson

2 thoughts on “We Can Make Marketing Or We Can Create Delight

  1. Aaron Binder says:


    Thank you for the kind words, we re-branded our image and culture over the past year and have met with some great feedback on our new image and are definitely going to continue in that direction with new signage once a month and more emphasis on word-of-mouth.

    Stay well,
    Aaron Binder
    Chief Fun Officer

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