Yep, the writer fashioned a perfectly fine tagline…punchy, rhythmic, concise.
And the art director cast and styled a very beautiful model…her hair is flawless and she’s certainly lean.
But exactly which part of her drawn, emotionally-exhausted expression communicates ‘Live Well’?
I don’t get it.
Everyday, I walk past this blank, soulless pout on the side of a bus shelter outside the office. And everyday, the jarring disjointedness of picture and copy makes me scratch my head.
Seriously, she’s young, she’s beautiful, she has a lovely figure…why can’t she smile and at least try to look like she is living well?
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By Dennis Ryan, CCO, Element 79
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Frowning burns more calories than smiling. Easier to live lean if you are not smiling….
I thought I was reading words written by our father. By the way – Be Well.