And the art director cast and styled a very beautiful model…her hair is flawless and she’s certainly lean.
But exactly which part of her drawn, emotionally-exhausted expression communicates ‘Live Well’?
I don’t get it.
Everyday, I walk past this blank, soulless pout on the side of a bus shelter outside the office. And everyday, the jarring disjointedness of picture and copy makes me scratch my head.
Seriously, she’s young, she’s beautiful, she has a lovely figure…why can’t she smile and at least try to look like she is living well?
By Dennis Ryan, CCO, Element 79