By now, the media narrative surrounding Jennifer Aniston is deeply ingrained.  She’s the sad pretty girl, the jilted wife, the woman who can’t seem to move on after the break-up.  It’s an easy story to grasp and so it’s accepted as truth, whether or not it is.

With that in mind, this perfume ad jarred me out of my commuting stupor when I passed through La Guardia airport earlier today.  Jennifer Aniston perfume?  Really?  So that would smell like what, tears?  Bitterness?  Regret?  The bottle looks nice but the name just seems like a bad idea.

Then again, I can’t think of a single person I would actually want to smell like.  I’m an unabashed Abraham Lincoln admirer, but I can’t begin to imagine what notes the logsplitter might lend to a cologne.

Some things are better left abstract.  And unnamed.

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By Dennis Ryan, CCO, Element 79

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