By now, the media narrative surrounding Jennifer Aniston is deeply ingrained. She’s the sad pretty girl, the jilted wife, the woman who can’t seem to move on after the break-up. It’s an easy story to grasp and so it’s accepted as truth, whether or not it is.
With that in mind, this perfume ad jarred me out of my commuting stupor when I passed through La Guardia airport earlier today. Jennifer Aniston perfume? Really? So that would smell like what, tears? Bitterness? Regret? The bottle looks nice but the name just seems like a bad idea.
Then again, I can’t think of a single person I would actually want to smell like. I’m an unabashed Abraham Lincoln admirer, but I can’t begin to imagine what notes the logsplitter might lend to a cologne.
Some things are better left abstract. And unnamed.
By Dennis Ryan, CCO, Element 79