I guess I wasn’t really paying attention these past five years, because somehow I missed the announcement from The National Retail Federation that today had a new name. Apparently the people at Shop.org issued a press release back in 2005 which noted that 77% of online retailers earned substantial boosts to their sales on the Monday immediately following Black Friday or what I prefer to call, the day after Thanksgiving (I’m a sentimentalist in that regard).
Made-up Holiday or not, there’s no denying the numbers. Last year, comScore reported that we spent $887 million dollars online, more than 25% higher than what we spent on Black Friday.
So if you are already feeling the pressure to get all of your Holiday shopping done, here’s a list of all the really big deals you can get in lieu of actually getting anything done at the office.
By Dennis Ryan, CCO, Element 79