Let The Blatant Manipulation Begin!

Thanks to the good folks at AdweekMedia and Harris Interactive, we now have scientific quantification as to what images most “tug at the heartstrings” of potential customers.

Of course, you already know what they are.  Witness…

Dennis Ryan, Chicago Advertising, Element 79

Babies and Puppies: the can’t-miss, one-two punch of emotional manipulation.  According to the pollsters, at this point, the total number of women feeling the tug will be 8% greater than the total number of men.

And some people think advertising research isn’t insightful…


By Dennis Ryan, CCO, Element 79


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