I mean, you gotta have a pretty good sense of humor and an innate ability to laugh at yourself if you’re cool with spending your waking hours walking around in your skin suit because let’s face it: pretty much anyone standing naked without the aid of candlelight or Photoshop looks like an appetite suppressant.

After noticing their nudist-centric billboard on Grand Avenue on the way out to the Kennedy, and then finding more nudist-themed imagery on their rather simple website and Facebook page, about all I can say about the folks at Comfort 24•7 is they have a free-wheeling sense of humor. And I suspect they’re both HVAC specialists and nudists.

I’m not sure that makes me want to invite them into my chilly house should my furnace shut down, but it’s a shameless schtick that makes them stand out among local advertisers.  And they have such warm smiles…

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By Dennis Ryan, CCO, Element 79

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