Creativity in the Wild: WI-41, Mile 63

Dennis Ryan, Chicago Advertising, Element 79

Look, in case anyone is feeling complacent in their ad gig, the omnipresence of media access should be enough to dispel that dangerous notion.  But if it isn’t, then consider this: in rural Wisconsin, someone working for an hourly at A-1 Scale Company (an ISO Accredited Company by the way) just pwned you with this outrageous line on their highway sign.

Today, amazing ideas truly can come from anywhere.  And often do.  Here’s hoping that this silly attention grabber brings in some business for A-1; good-natured people who indulge creativity deserve to be rewarded.


By Dennis Ryan, CCO, Element 79


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