This past Sunday, Business Week posted a fascinating piece that provides an overview of the most popular items across all sorts of categories. The most common new car color in the United States? White, at almost 18%. And a close second? Black, at 17%. So much for vehicular polychromatism…
Actually, we might reserve that for lipstick. More specifically, Revlon lipsticks. And more specifically still, Revlon SoftSilver Rose lipstick.
But the figure that really blew my doors off was this: of all the individual SKU’s driving Wal-Mart’s staggering $450 billion dollars in annual sales, the lowly banana stands at the top of the most-purchased list.
That’s unbelievable. A fruit, a perishable, dominates at the cash registers of the world’s retail giant. The United States may lead the world in obesity, but dag, this must be doing something for our collective potassium levels.
The lesson here is that cultural game-changers like Walkmans and iPads and Mini Coopers always come and go. Harry Potter falls to Twilight which will in turn, topple to something else.
It’s not the critical darling, the talked about it-object, that builds dynasties: it’s the staple, the product we reach for without pausing to consider our action.