So we’re spending the next two days shooting at Chicago’s Essanay Studios for Cricket, our wireless client. Back in the day–and by ‘back in the day’ I mean from 1907 to 1913–Essanay was a silent film studio that produced shorts and features for stars like Ben Turpin, Wallace Beery and Gloria Swanson. Oh, and a little tramp named Charlie Chaplin.
Eventually, the studio wised up and moved to the sunnier climes of California but for a while at least, Chicago housed a major motion picture studio.
Our aim today is far simpler; to make branded retail ads. Taking our cue from my favorite Chaplin quote– “All I need to make a comedy is a park, a policeman and a pretty girl”–we’re hoping all we need to make engaging ads is a stage, some talent, and a Red camera.
By Dennis Ryan, CCO, Element 79