So Steve Jobs Stumbled As He Introduced the New iPhone Yesterday…

Element 79 Chicago Advertising Dennis RynAll I can say is “welcome to my world.” The fact that intermittent wireless access interrupted his planned presentation just puts him in line with the rest of us who depend on technology to work 24/7.

As much as I love Cupertino design and think the iPhone is a fascinating little device, it’s basically a crappy phone.  It drops calls like a butterfingered juggler and the promise of 4G connectivity is laughable given it’s frustratingly sporadic 3G coverage.

Conventional wisdom says I should blame AT&T and truth be told, I do.  But I never felt right giving Apple a pass on this one.    Which is why I was cheered to see this piece written by Danish mobile consultant John Strand.  In it, he dares to tell the truth about this wildly popular device: it has barely over 1% of the total global mobile phone market.  As Strand points out, “there are more people with Polish passports in the world than iPhone users!”

Strand argues that the iPhone is a niche device.  And he’s right.  What’s interesting is how much sway it has in the media.  He compares it to Paris Hilton–he just doesn’t understand why it gets so much attention.  Given that most agencies regularly offer iPhone app ideas to clients, this information does give you pause.

As an advertising person, I’m particularly culpable for this misinformation.  We have all been so moved by it’s elegance, so enraptured by it’s digital life integration, so charmed by it’s apps, that we forgave far too many other sins.

Which is yet another reminder: never underestimate the power of coordinated, synchronized PR.


By Dennis Ryan, CCO, Element 79


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