This is, quite simply, the best extension of a soft drink brand idea that I’ve seen in years. It is simple. It is surprising. And if it doesn’t make you smile, I’d suggest you head down to the animal shelter and play with puppies for a while to ease the burden of a constricted heart. Because this is ineffably winning.
As John Barry wrote when he forwarded this link to me yesterday, “Isn’t this amazing? You install it in one school and millions of people become aware of it.”
We live in wondrous times… Happy Friday.
By Dennis Ryan, CCO, Element 79