Hollywood Has Always Been About Retreads and Remakes…But Madison Avenue?

According to the fanboy blog Den of Geek, Hollywood currently has seventy-five movie remakes in the works.  Everything from Alien to Footloose and Police Academy to The Warriors is being reinvented, recast and rebooted.  All of which, candidly, is rather expected…

What’s less expected and candidly, rather inexplicable, is this spot for Verizon…

Okay, I guess their coverage map is red.  And the area is kinda big.  But more than anything, Wrigley ad jingles of the seventies and eighties were known for their, well, queerness.  Remember Extra gum’s unforgettable couplet “Extra flavor for that extra long trail, Extra flavor for that extra long sail”?  Were they even trying?

Why would anyone want to reuse that ad music in a different ad?

It’s all too meta for me…

By Dennis Ryan, CCO, Element 79

One thought on “Hollywood Has Always Been About Retreads and Remakes…But Madison Avenue?

  1. Hmm. I’m not quite sure I don’t dislike this. While it doesn’t necessarily make me want to go out and get Verizon’s awesome 3G coverage (I need a new phone first, as you well know), I can appreciate their attempt to get noticed in a tough and crowded category. And while it does smell a bit old and spicey, I would definitely notice it on TV. ‘Course what it really makes me want to do is chew gum and read some old Neil Adam’s Batman comics.

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